Behind the scene “White Flame” MWDesign shoot

posted by on 2011.03.10, under Automotive, photoshoot
10:

I don’t usually post behind the scene shots, mainly because I don’t find them interesting enough to show. However, this is one of my first time shooting cars in an indoor studio. Thanks again Whitebox Studios.

A lot of people asked me how I got the car so shinny, and believe it or not, a white car in a white studio is usually the easiest to shoot, but for me it was a challenge. I didn’t want to do the typical photoshoot. If I light the car pointing the light straight at it, it would look bland and flat. Instead, I made use of the white walls around the studio, and pointing the lights at them so it reflects off a bigger surface area. By doing that, it creates a big soft box effect that allows the car to look more reflective and appealing.

image courtesy of Whitebox Studios

Another E89 Z4 project from MWDesign

posted by on 2011.02.24, under Automotive, photoshoot
24:

This is my third time shooting for MWDesign. This time they are going for a white on white theme. In contrast of the first z4, this z4 is the direct opposite in colors. My goal of shooting this car was to bring out contrast and reflections, and the results are exactly what I was aiming for. I didn’t want to be too conservative so I light the car like how I light black cars.

Thanks again for Mike and Lewis at MWDesign, and whitebox studio for renting the place to us.

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